By positioning Mundo Joven’s website on the first page of search engine results for Highly Relevant Key Phrases.
Increase the number of Keywords by which customers found Mundo Joven in searches.
Business Model:
The proposal included 40 new Key Phrases with words that Mundo Joven thought would appear in the first ten results of a search.
Total Contract Period: 18 months
Implementation Time: 3 months
Monthly Statistical Analysis Fee: $500 USD x 3
Performance Fee Table according to first page Google results of the 40 Key Phrases
Methodology:
Day 0: Installed Analytic Software to the www.mundojoven.com website to obtain information regarding visitors and key phrases/keywords.
Day 0: Confirm pre-campaign positioning of the website on search engines.
Day 0-50: Keyword analysis for website and business relevance.
Day 0-50: Research competitive websites for each keyword and determine final keyword list.
Strategy:
Days 50-60: Assembled and approved 40 key phrases consisting of at least two keywords
Examples of the key phrases for Mundo Joven:
Vuelos de México a Vancouver
Vuelos de México a Argentina
Vuelos de México a Montreal
Vuelos de México a Toronto
Vuelos de México a Canadá
Vuelos Económicos a Canadá
Viajes a Toronto
Viajes a Europa
Days 60-80: Produced 40 landing pages, each one based on a different key phrase with intelligent content and containing a call to action.
Example: Estudiar Ingles en Estados Unidos
Days 80-90: Published landing pages to Mundo Joven website.
Days 80-90: Added a section to the website that contains the 40 pages to be positioned, in FAQs.
Follow-up Monitoring and Analysis:
Once included in the Google index, we do daily monitoring of the position of the Landing Pages with an online analysis tool.
At the end of the first month of analysis we take the search engine results from that day and calculate the performance fee.
Direct results of new landing pages:
Results, 1st month, June 2007:
3843 Unique Visitors
74% were new visitors
24 pages positioned in the first ten results
6 pages in first place
Performance Fee: $1,185.19
CPV: $0.31 USD
Results, July 2007
4531 Unique Visitors
87% were new visitors
24 pages positioned in the first ten results (on first page)
7 pages in first place
Performance Fee: $1,185.19
CPV: $0.26 USD
Results, August 2007:
5221 Unique Visitors
85% were new visitors
28 pages positioned in the first ten results
7 pages in first place on search results
Performance Fee: $1,580.25
CPV: $0.30 USD
Results, September 2007:
5448 Unique Visitors
87% were new visitors
24 pages positioned in the first ten results
8 pages in first place on search results
Performance Fee: $1,185.19
CPV: $0.21 USD
Summary of Results
Search Engine Placement Campaign:
Unique Visitors Generated between June 2007 and August 2007
19,043
Total Success Fee/Performance Fee for June 2007 to August 2007
$5,135.82
Percentage of New Visitors June 2007 to August 2007
83.25%
Average Cost Per Visitor
$0.25 USD
Dial 9 for Spanish’s BPO Director says “The success of the Mundo Joven campaign has propelled our Search Engine Placement offering onto the radar of several other companies, both Mexican and internationally based brands.” “If you want the Latino market to find and respond to your website, call us.”
Call Sales and Service at 1-877-ATA-1VIP (282-1847) or Send an Email to: vipclient@marque9.com
